Jelkin 25 vs Smirken: Is It the Same Bag?
Yes — the Smirken and the Jelkin 25 are the same bag. “Jelkin 25” is the product name; “Smirken” is the nickname customers gave it, a mash-up of “smile” and “Birkin”. If you are searching for either, you have found it.
Why is it called the Smirken?
Two features landed at once: the silhouette reads like a Birkin 25, and there is a stitched smile on the front panel. Customers started calling it the Smirken before we had settled on a name, and it stuck. It is affectionate, and it is accurate.
Why is it called the Jelkin 25?
“Jelkin” comes from the soft, squashy, jelly-like feel of the shearling, and “25” is simply the size — 25 cm across, the footprint of a Birkin 25. The two names describe the same object from two angles: one about how it looks, one about how it feels.
Are there other names for it?
| Name | Where it came from |
|---|---|
| Jelkin 25 | The product name — jelly feel, 25 cm |
| Smirken | Customer nickname — smile + Birkin |
| Cloud bag | The shearling finish, and the CloudFlirty brand |
Is it a Birkin copy?
No. The Jelkin 25 borrows the 25 cm proportions that many small bags share, but it is our own design, in our own materials (faux shearling and calfskin trim), with our own hardware and a stitched smile. CloudFlirty is an independent brand and is not affiliated with Hermès. See is the Jelkin 25 a Birkin? for the full comparison.
Frequently asked questions
Is the Smirken the same as the Jelkin 25?
Yes — Smirken is the customer nickname for the Jelkin 25.
Where does the name Smirken come from?
Smile plus Birkin: a Birkin-25-like silhouette with a stitched smile.
Is it an official brand name?
No, Smirken is a nickname. The product name is Jelkin 25.
Is it a real Birkin?
No. It is an independent design from CloudFlirty, not affiliated with Hermès.
Which name should I search for?
Either works — both lead to the same bag.
Keep reading
For the full picture on the Jelkin 25 — sizes, colours and capacity — read our Jelkin 25 guide.
The Jelkin 25 Cloud
A Birkin-shaped bag in cloud shearling, with a smile. Eleven colours, one silhouette.
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